Countrywide Impact of the "Match For Life" Campaign Organized by EKO Cyprus
Countrywide Impact of the "Match For Life" Campaign Organized by EKO Cyprus
Mass participation of citizens in the call for new bone marrow donor registration
Significant enrichment of the Karaiskakio Foundation's donor registry
A series of events by EKO Cyprus, with proceeds directed to the donor identification program
EKO Cyprus successfully mobilized the Cypriot community to participate in the "Match For Life" campaign, organized in partnership with the Karaiskakio Foundation, receiving an enthusiastic public response and achieving highly encouraging results. Through a series of initiatives and targeted communication campaigns, the company reached over 600,000 citizens, spreading the message that anyone can be that 1 in 100 who could have the chance to save a life, as a compatible donor. So far, EKO Cyprus' efforts have contributed to the identification of 2,160 new bone marrow donors and the registration of more than 700 individuals in the Karaiskakio Foundation's registry, significantly increasing the chances of finding compatible donors for patients suffering from leukemia and other blood disorders.
By the end of October, EKO Cyprus, a subsidiary of HELLENiQ ENERGY, successfully completed a total of 20 sampling events planned at its stations across Cyprus, with a large turnout from the public who provided samples to enrich the bone marrow donor registry. Furthermore, promotional activities, such as car washes, were carried out at the stations, with the proceeds directed towards supporting the donor identification program. Informative seminars were also organized to register EKO Cyprus employees as volunteer bone marrow donors, along with sampling conducted at the company's headquarters.
The "Match For Life" campaign received significant coverage from radio stations, which carried out a total of 6 live broadcasts, encouraging gas station visitors to provide a sample. At the same time, actors, presenters, athletes, and other well-known celebrities used their social media influence to motivate the public in the effort to expand the bone marrow donor registry.
A standout event of the campaign was a charity dinner organized by the company, featuring renowned artists Sakis Rouvas and Eleni Foureira, who performed their biggest hits, thus supporting the campaign's cause. EKO Cyprus donated to the Karaiskakio Foundation on behalf of all the attending guests, covering the cost of identifying new donors, while those present could also make their own contributions.
Through the "Match For Life" campaign and by promoting the slogan "What if you’re the 1 in 100?", EKO Cyprus aims to inform, raise awareness, and encourage the active participation of the public in the effort to enrich the Karaiskakio Foundation's volunteer bone marrow donor registry with new donors and to facilitate their identification. According to scientific estimates, for every hundred new donors registered, one may be compatible and able to save a life.
This initiative by EKO Cyprus will continue in the coming period and it is part of its Corporate Social Responsibility program, which has consistently supported the work of organizations and foundations to create a better future for society.
About EKO CYPRUS LIMITED
EKO CYPRUS LIMITED is a wholly-owned (100%) subsidiary of HELLENiQ ENERGY. The company is active in the supply, storage, transportation, and sales of liquid fuels, lubricants, and LPG to commercial and industrial clients. The service station network of EKO CYPRUS LIMITED is by a large margin the industry leader in the Cyprus market. The company has recently undertaken the relocation of its oil and gas facilities from the Larnaca coastline to Vasiliko, an investment that is forecast to exceed €50 million. The company's contribution to the labor market is equally significant, with more than 1,500 people currently employed directly or indirectly by the company itself or by its collaborating companies and service stations operating under the EKO trademark.
About HELLENiQ ENERGY
HELLENiQ ENERGY, formerly known as HELLENIC PETROLEUM, is a leading energy integrated group in Southeast Europe. The company was founded in 1998 and operates in six countries, managing a portfolio that spans the entire energy value chain.
HELLENiQ ENERGY is driving energy transformation in all its markets, embracing innovation and developing new initiatives. The Group’s main objective is to become the leading provider of low-carbon emission energy solutions, substantially contributing in addressing the causes and impact of climate change.
HELLENiQ ENERGY is active in energy production, supply and distribution, increasingly shifting its focus towards new, cleaner forms, as well as Renewable Energy Sources (RES). The Group’s diverse portfolio covers the entire oil and natural gas value chain, including the refining, supplying and marketing of gas and petrochemical products, the research, hydrocarbon exploration, and fuel sales, while also rapidly advancing in RES. Through joint ventures and participation, the company holds an important position in generating electricity or the generation of electricity and in the supply of natural gas and electricity.
HELLENiQ ENERGY places people at the center of its business strategy, with its main priority being ensuring long-term access to sustainable energy for all. As a key investor, employer, and active member of society, the Group has a significant socioeconomic impact in the countries where it operates and aspires to be a consistently reliable social partner.